Grow-hacking team
Started in as a part of my work as Ruby developer, UI designer and tech lead for Speed & Function
Business role
The initiative was targeted at optimizing our company’s client aquisition funnel
What it was about
At some point the company decided to try adopting the Growth-hacking paradigm (essentially, the culture of quick measured experiments in the field of sales or marketing) to improve our sales funnel. We introduced a process of experimenting, backed by a custom-built scrum-style board with AirTable.
Challenges
The main challenge was the lack of data, which we eventually could not overcome: to make statistically meaningful decisions we would need much more data than we had, so this initiative was sunset after 2 months.