Rule 2: there must be a good reason to act now, some urgency. A compelling reason. Limited offer, countdown, remove bonus if they do not buy now.
Rule 3: people need clear instructions to follow. A confusing buyer won’t buy.
Rule 4: no marketing activity with no acountability and tracking.
Rule 5: do not spend money on brand building. All will come as side effect of quality. Leave it to giant companies.
Rule 6: follow-up. They see your ad, convert to a lead, and then nobody captures them. You need to capture their address / tel / something. Don’t loose lead. Restate, repackage and offer again. Add deadline. Change the offer.
Rule 7: copy must be strong. Competition is very high. Calm messages unnoticed, the timid ignored.
Chapter 9
Constantly invent some new widget для новостного повода, чтобы о тебе не забывали.
Send customer newsletters (то же).
Ask happy clients to refer to some other friends.
It’s 7 to 10 touches before a client buys something from you. You need to do newsletters, ads, follow-up messages etc.
Go after big clients with lots of money.
Create a monthly member club with a small subscription.
Chapter 10
A circle of influence: all who you know. “Endorsed mailing” — when you ask a client to send ads in your behalf.
Chapter 6
Rule 1: There always has to be an offer:
while most ads has no offer.
Rule 2: there must be a good reason to act now, some urgency. A compelling reason. Limited offer, countdown, remove bonus if they do not buy now.
Rule 3: people need clear instructions to follow. A confusing buyer won’t buy.
Rule 4: no marketing activity with no acountability and tracking.
Rule 5: do not spend money on brand building. All will come as side effect of quality. Leave it to giant companies.
Rule 6: follow-up. They see your ad, convert to a lead, and then nobody captures them. You need to capture their address / tel / something. Don’t loose lead. Restate, repackage and offer again. Add deadline. Change the offer.
Rule 7: copy must be strong. Competition is very high. Calm messages unnoticed, the timid ignored.
Chapter 9
Constantly invent some new widget для новостного повода, чтобы о тебе не забывали.
Send customer newsletters (то же).
Ask happy clients to refer to some other friends.
It’s 7 to 10 touches before a client buys something from you. You need to do newsletters, ads, follow-up messages etc.
Go after big clients with lots of money.
Create a monthly member club with a small subscription.
Chapter 10
A circle of influence: all who you know. “Endorsed mailing” — when you ask a client to send ads in your behalf.
Send offering with free diagnostics