Creating the corporate future

Creating the corporate future

Russell L. Ackoff

Most important foundational book

Introduces Interactive Planning as a distinct alternative to:

  • Reactive planning
  • Inactive planning
  • Preactive planning

Establishes key principles:

  • The future is designed, not predicted
  • Planning starts with the idealized present
  • Systems thinking and participation are essential

📌 If you read only one book on Interactive Planning, this is it.


ISBN: 0471090093

Впервые издана в 1974